What Happens After You Hire a PR Agency? A Look Inside the AQPR Process
Public relations isn't just sending a few emails and hoping for the best. Every media placement begins with a thoughtful strategy, personalized outreach, and a commitment to telling your story authentically.
Here's what you can expect when working with Annabelle Quinn Public Relations.
1. We Get to Know You
Every partnership begins with onboarding. We'll learn about your background, expertise, practice, goals, and the topics you'd like to become known for. We'll also gather professional headshots, media assets, and any information journalists may need when covering your story.
2. We Build Your Media Strategy
Next, we identify the stories worth telling. From founder features and podcast interviews to expert commentary and timely trend pieces, we develop angles that position you as a trusted voice in your industry. We also build a targeted media list of journalists and outlets that align with your expertise.
3. We Start Pitching
Once everything is in place, we begin outreach. Throughout the month, we pitch your story to relevant media contacts and respond to opportunities where journalists are actively looking for expert sources.
4. We Keep You Involved
When a journalist is interested, we'll coordinate everything with you. Before any quotes are submitted, you'll have the opportunity to review them so we can ensure every response is accurate, on-brand, and reflects your expertise.
5. Quality Comes First
Every pitch, quote, and media response goes through a thorough quality check. We review for accuracy, clarity, grammar, and consistency because even the smallest details matter.
6. We Celebrate the Wins
Once coverage is published, we'll send it your way along with a professionally designed social media graphic so you can easily share your feature with your audience.
While we work hard to secure meaningful media opportunities, it's important to remember that PR doesn't come with guarantees. Journalists ultimately decide which stories are published. Our role is to consistently put your expertise in front of the right people and create opportunities for your voice to be heard.
And when your story does run? We celebrate right alongside you.