Raised in Des Moines and a graduate of the University of Iowa, Annabelle Nguyen built her PR career with boutique agencies based in New York, California, and Georgia. Across those roles, she supported national campaigns for plastic surgeons, cosmetic physicians, registered dietitians, wellness experts, and beauty, skincare, and lifestyle brands.

That experience gave Annabelle a strong understanding of what beauty and lifestyle media look for, which stories catch an editor’s attention, and how to position experts and products in ways that feel timely and relevant. Along the way, she developed relationships with journalists and contributors across beauty, health, wellness, and lifestyle media. Her work has contributed to coverage in Forbes, Allure, Vogue, Marie Claire, ELLE, Women’s Health, Byrdie, Good Housekeeping, and more.

It also shaped the idea behind AQPR: compelling brands and credible expertise are not limited to the coasts, and national visibility should not be either. Annabelle created the agency to bring national media strategy, category knowledge, and a personal, hands-on approach to aesthetic and wellness professionals, alongside select consumer brands throughout the Midwest and beyond.